I had the incredible opportunity to work on the Accenture Life Trends, working on one of the most fascinating shifts happening in tech right now; the way people are beginning to talk and interact with AI.

In 2023, I co led the concept and development of 2 prototypes.

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Year: 2021

Role: Design Lead

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Context

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On 17th October 2022, the Life Trends 2023 report was released, and just over a month later, OpenAI’s ChatGPT was launched.

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This highlighted the trend “The Great Interface Shift,” sparking conversations with clients about the potential impact and implications of Gen AI/AI. As a result, the Trends Team needed a way to demonstrate what this impact might look like. This led to us receiving the brief:

How might we spark a sense of curiosity, adventure, and enjoyment among young people to discover all that

Greater Manchester has to offer?

images
me whiteboarding

Whiteboard thinking: The image depicts the initial plan to create two videos: one highlighting AI's role in supporting businesses and the other showcasing its impact on customers.

Supercharged Discovery

Gone are the days of endless searching and scrolling. AI transforms discovery into a natural conversation that actually gets what you're after. Instead of lists of results, it thinks ahead - pulling together exactly what you need, when you need it.

Supercharged Assistance

AI evolves from search tool to active partner. Rather than just pointing you to information, it becomes your co-pilot - automating tasks, making smart suggestions, and taking action. It's the shift from chasing information to having solutions find you.

davidphelan

davidphelan

I had the incredible opportunity to work on the Accenture Life Trends, working on one of the most fascinating shifts happening in tech right now; the way people are beginning to talk and interact with AI.

In 2023, I co led the concept and development of 2 prototypes.

​

Year: 2021

Role: Design Lead

line

Context

​

On 17th October 2022, the Life Trends 2023 report was released, and just over a month later, OpenAI’s ChatGPT was launched.

​

This highlighted the trend “The Great Interface Shift,” sparking conversations with clients about the potential impact and implications of Gen AI/AI. As a result, the Trends Team needed a way to demonstrate what this impact might look like. This led to us receiving the brief:

How can we design a compelling narrative that captures the real-world impact of conversational AI transforming abstract technology into a tangible, human-centred experience for both people and businesses?

images
images

Whiteboard thinking: The image depicts the initial plan to create two videos: one highlighting AI's role in supporting businesses and the other showcasing its impact on customers.

Supercharged Discovery

Gone are the days of endless searching and scrolling. AI transforms discovery into a natural conversation that actually gets what you're after. Instead of lists of results, it thinks ahead - pulling together exactly what you need, when you need it.

Supercharged Assistance

AI evolves from search tool to active partner. Rather than just pointing you to information, it becomes your co-pilot - automating tasks, making smart suggestions, and taking action. It's the shift from chasing information to having solutions find you.

davidphelan

davidphelan